Epicurious is a site with a long history. With a long history sometimes comes a fear of change because you have many systems that people are afraid of touching. The Epi product team came up with great ideas to modernize the recipe page. Hon Chih Chen and I worked as part of the tech team to implement the new changes.
We also added a related recipe riser that pulls in recipes related to the current recipe or the current search terms if the user is coming from a search result. On the ad side, we implemented a sticky header to increase viewablilty of the top banner ad. I also built a custom ad product that gives advertisers a premium ad placement in the related recipe riser.